Chitika | Premium displays ads to visitors that reach a page directly from a major search engine. They detect the search query used by the visitor and then return ads that best match that search query. Returning well-targeted, highly relevant ads should result in a higher Click-through rate. This is how the ads monetize the "second click".[4] All Chitika | Premium ads are Pay per click(PPC) and are promoted by Chitika as their best performing ad product for publishers based on effective Cost per impression (eCPM).
Chitika | Premium ad units are 100% compatible with Google AdSense.[5] According to Chitika the Chitika | Premium ad units do not conflict with the Google AdSense terms of use because the ad units are not contextual and the ad units do not look like Google AdSense ads.[6]
